Stage 1: Introduction/Motivation. This is where you give readers a reason to read your post and get them excited about what you have to say. You can do this by talking about something that's relevant to them or their interests, such as an upcoming event or a new product launch.

Stage 2: Actionable Takeaways (Actions). These are tips that show how your reader can take action on something they learned from reading the post (such as signing up for an email list). For example, if you're writing an article with tips on how to get more followers on social media sites like Instagram and Facebook, then one action might be "Follow these steps."

Stage 3: It's Personal. People want to hear about you, as well as the topic at hand. Share your story and why you're passionate about what you do. This will help readers relate to you and connect with your content more easily.

Stage 4: Call To Action (CTA). These are direct calls to action that tell people what they should do next after reading your post (such as signing up for an email list), or they could simply be requests for feedback on what they think of a particular topic or article.

Stage 5: Share. Now that you've laid out your content plan, it's time to get the word out and promote it on social media sites like Facebook and Twitter.

Stage 6: Measure. Don't forget to track how well your content is performing so that you can continuously improve it over time.

The first step: Awareness

When someone learns about your business for the first time—whether it's on social media or by reading an article—it's called awareness. You want them to know what your company does and why they should care about it! This is where content comes into play because it helps spread word-of-mouth marketing (WOMM).

The second step: Consideration

When someone is interested in your business, they’re ready to do some research. They may want to learn more about what you do, who your competitors are, and what other people think of your products or services. The goal at this stage is to provide information that helps prospects make informed decisions about whether they should work with you or not.

The third step: Decision

At this point, your prospect has decided that he or she wants to work with you. They’ve done the research and are ready to take the next step—whether it’s signing up for a free trial or purchasing a product or service.

A product-focused pipeline funnel is the most basic kind, and it's the easiest to set up. You simply focus on selling your product, with no real concern for what happens after that sale is made. This type of pipeline funnel will help you grow your business, but it won't help you build a profitable customer base or increase repeat purchases from existing customers.

A customer-focused pipeline funnel is much more sophisticated than the product-focused one. It's built around your customers' needs and desires, and it focuses on creating experiences that lead them to buy from you again and again.

A promotion-focused pipeline funnel is more like a traditional advertising campaign than either of the first two: You focus on getting people in front of your product or service, rather than focusing on what happens after they've seen it.

Use the right tone: It's important that you don't write in a harsh or angry tone - your customers don’t want to read emails from someone who is angry all day long! Instead, use positive language and make sure each paragraph ends with an actionable instruction for readers who want more information about your product/service/idea (or whatever).

Use the right words: This means keeping things simple so people can easily understand what you're saying without having too many words cluttering up their brains (or screen). Try not using capital letters wherever possible as they're harder for some people than others; also avoid using acronyms unless they're absolutely necessary because they might confuse someone else reading along with them!

Make it easy-to-read: When we say "easy", here at Funnel Academy we mean that there aren't any spelling mistakes within paragraphs; sentences aren't run together because they look like one long sentence instead of two separate ones; paragraphs aren't too long either so people won’t get bored while reading through them quickly (which would defeat our purpose!).