Search engine optimization or SEO is the process of making a website visible and friendly among search engines. It is most likely the most vital aspect of designing your website. Several commercial websites are designed and created by individuals who know little about SEO. The long page generally has the information and several other links that people need to know about to optimize a website for search engines. You have to know more about the "search engines only index text".

When designing and optimizing the website, you have to keep in mind that they generally do not index images, Flash is not indexed excellently too. Even though there are several exceptions to the approach, search engines only index text, even though search engines have been improved and are more intelligent. They are also now more capable of indexing files like graphic file captions and PDFs, as well as some of the text in a given Flash file.

You can do several things when designing or redesigning a website to get more treatment in search engines. You can choose to optimize the home page for the most relevant and important keyword or key phrase, as well as other pages that can be optimized for the given product. If you choose to sell various products on various pages, every page can be optimized for the given product. You can organize items this way. You should use SEO on at least several pages to get the results you want. Do not optimize pages wherein you do not have public content. Avoid pages that have "private policy" and "contact us" as well.

The domain name may not be entirely substantial in changing your search results ranking, but it does help you become more visible to other websites and target users. Try to use the same words or terms that best define your topic. Try to view other existing sites and find out which domain names they use.

A good domain name, such as a dot com, can actually play a major role in your site’s page ranking, so make sure that you invest in a good domain name. People tend to trust domain names such as a dot com more over other types of domain names, and thus, they tend to look for sites that have this type of domain name. This can already give you an edge over your competition, so make sure that you do invest in a good domain name.

You should also invest in a good web hosting company. Free website hosting can provide you with some visibility, but you should not expect to be at the top of the list. You should have your own static IP address, which means that the numeric IP address should be very stable. It should not differ each time someone types your URL, which is also referred to as a dynamic IP address. Huge hosting companies usually use dynamically assigned IP addresses that function the same way. Search engines prefer static IP addresses for several technical reasons.

The entire search engine optimization (SEO) process is often misunderstood by a lot of people, which is why they often commit a lot of SEO mistakes that can cost them not only their page ranking in search engines, but also lose traffic volume of possible clients. SEO can help you direct traffic to your site, but getting them to stay is a whole new different ball game.

The entire SEO process basically revolves around the idea of getting a good page ranking in search engines by employing certain strategies so that people can find your site easier. The better your page ranking is, the easier it is for users to find it, and the more appealing it is for them to visit your site, thereby increasing the amount of traffic that your site is able to generate. However, if the users do not find any relevant content on your site, then your efforts to get them to your site would just have been in vain.

If you want to be able to ensure that you can get users to stay on your site, you must learn some basic content strategies in order to do so.

One of the more important things that you should remember when dealing with SEO is that you must learn what keywords or tags to use for association with your website. Knowing which keyword to associate with your site will help drive the right traffic to your site, as well as make it easier for your site to get discovered by people online.

Once you figured out what keywords you want to use, try to place them in key locations, such as in the content or body of the title tag, since these are the places wherein search engines will give the greatest weight in the entire optimization process. Also try to use the keywords that you have chosen in your URLs, as well as in your HTML title tags, for these will also provide you with a boost in your page ranking.

Try to avoid using keywords that are too general, for chances are, a lot of sites would be using the same keyword, and this will definitely make it even more difficult for you to get high up in the rankings when you target general keywords, such as “lawyer”, or “music”.

Also make sure that you don’t overuse your chosen keyword, like using the same keyword three or four times within one sentence, for search engines are now monitoring this, and doing this can take your site out of the page rankings.

As mentioned earlier, getting people directed to your site or page is one thing, but getting them to find relevant content and to stay is another. In order for you to be able to generate positive and profitable effects of the amount of traffic that you are able to divert to your site, you need to offer them exactly what they are looking for.

When users are looking for particular content, they will employ keyword searches on search engines. Once they are directed to your site using those keywords, they expect to find relevant content pertaining to that keyword, so make sure that you have content relevant to their searches. Avoid using keywords that have no relevance to your content, but you use them anyway simply to gain more traffic directed to your page due to the popularity of that keyword. This will only result in users clicking back to their search engines, and not necessarily create any positive effect on your page ranking. Make sure that your choice of keywords would correlate to the content that you are creating on your page.

The content of your site should be given a lot of importance, so do take the time to provide your site with relevant content in order to give your site the competitive edge to beat other sites that are also associated with your choice of keyword. Always bear in mind that there are other sites out there offering the same web content, so whoever offers the more relevant and superior content will win over the site visitor.

You will also need to take note of keywords that you use on your content’s titles and body. Since search engines tend to look into these aspects of your site, you need to focus the use of your keywords on certain parts of your content in order for you to be able to optimize your website so it would be discernable from other sites offering the same content.

The more content or articles you create about a particular topic or keyword, the more chances you have of getting tagged and linked by other sites, as well as increasing your chances of answering a user’s search for relevant content. Just like fishing, the more assorted baits you have, the better your chances are of catching a fish. One way that you can get the right user, is you just need to offer more content for users.

Creating and posting new content regularly can greatly improve your site’s chances of getting recommendations from other sites, especially those that are linked to your site. The more times you offer new and fresh content, the more opportunities your users searching for a particular content will have on finding one that is relevant to their search.

Building links is also another content strategy that you can employ to help users searching for a particular content to find your site offering relevant content to their search. Try to link to those other sites that have similar content, or at least use the same keywords in tagging their site’s content.

This way, any user searching on those sites will be directed to your page’s similar content, making it easier for users to find your page.

Make sure that your site is not a “dead end” by building links with other sites that have relevant content to yours. By doing this, you can actually keep the traffic going from your site, to another’s, and then back to your site. You might think that building links with other sites will redirect traffic away from your site, but It actually does the exact opposite.

Instead, it creates a lot of ways for traffic to get redirected to your site through the use of other people’s sites, thereby also helping in your site’s page ranking later on, as well as help in getting traffic to go to your site without them having to access your site directly.

The basic concept of search engine optimization is that you can improve the page ranking of your site on search engines by using certain techniques and methods to help your site get indexed and ranked. By following this simple guide on what to do and what not to do, you should be able to get the desired results that you want to achieve in SEO.

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